The trouble with almost every watch out there is that the same piece you buy can also be bought by anyone else, leaving very little room for your self-expression, uniqueness, and character to shine through. Your watch should be totally unique to who you are and what your individual story is.
Imagine a watch that was totally yours and no one else's - one that had been put together and customized under your careful guidance.
Imagine a watch that couldn't be replicated by anyone else in the room - a distinct piece that stood for you and told your story.
Imagine a watch that served as the ultimate conversation piece (and never left you without something to say in any social situation).